Lazarus Brewing Breakdown - Part 2.3 - Production Day 3
THIS IS PART 2.3 OF THE LAZARUS BREWING BREAKDOWN, WHERE WE'LL GO THROUGH DAY 3 OF OUR SHOOT
You're stepping into Part 2 of a multi-part blog breakdown of this commercial we did for Lazarus Brewing - Click Here for Part 1. This post is going to focus on Day 3, as the post would be way too long if we did everything in one go!
Day 3 - Pickups
Everything we shot in Texas was rough cut, music was starting to be composed, titles were being dialed in.. We were in a good place. It was about a week after we wrapped in TX that we started talking about the progress on the glass prototypes. We quickly realized that there was an issue we hadn't accounted for - they wouldn't be able to put the glass leaf on the prototypes, and so we had to find a solution. We toyed with the idea of alternative methods but nothing was working out, so we decided to shoot the glasses as-is, without the gold leaf.
The plan was to take the glasses to Westerman's Prop Warehouse and build a cool little shrine type set, but as soon as I saw the pre-vis of the gold leaf I knew we needed that in the video. I go into our solution more in the post-production blog, which you can find HERE.
The client overnighted me two freshly made hand-blown glasses from California, and I called up a few people to help orchestrate our shoot. One was Brandon DeTraglia, who shot all the BTS photos for this segment, and the other two were Niko and Mateo Diaz, who are from Westermans and were my killer set decorators. Our plan was to shoot on Saturday, with the only downside being that we would only have from a 4 hour block in the morning from 8-12 to shoot everything.
For gear I brought a Sony FS7, 2 Westcott IceLights, a Westcott Flex 2.1, and a Benro Slider - all from LensProToGo.com. The Alexa Mini was unavailable, and honestly unnecessary for this part of the shoot. I went with the FS7 because I knew I could do slow-mo of beer pours if we needed it.
We got to Westermans and quickly picked our set pieces - a generic looking painting, a few books, and an old looking table with a gold top. We built our little shrine set and started framing in the shot - everything being shot on the 100mm Macro - and then figured out lighting. I knew I wanted something that felt both grounded in reality and really high class, so I decided to use the icelights as both backlights to help kick the beer, and a sidelight to create highlights on the glass. The 2x1 Flex panel keyed the front of the glass and helped bring out more contours.
For the beauty shot I knew we just needed one good wide reveal, so after we popped off a few quick slider shots I jumped in to get our "teaser" shots. One of the keys with these was the idea that I wanted to show off how slick the glass was without revealing too much. I pulled out one of my favorite tricks - the set of broken diopters in my lens case - and got to work shooting our tights. What they are is Close-Focus diopters from Amazon with the threaded rings broken off so that they're just raw glass elements. By holding these out in front of the lens and moving them around I was able to make the funky distorted flare-filled shots you see in the final edit.
After we had shot all the footage we needed of the glasses, the last thing we had to get was a few shots for the "history of brewing" section of the video. What I did for that was grab this really old book they had at the prop warehouse - which I quickly lit with the 2x1 - and pick off a few tights of the illustrators in the book using the 100macro and the diopters again. This time I wasnt holding them way out in front of the lens though, they were right on the front of the lens.
We wrapped just in time for the warehouse closing at noon, and I rolled home to add our last b-roll to the edit. Over the course of 10 days we had two shoot days in Texas and one in Massachusetts, which came together to make one final video! All that was left now was dialing in our edit and getting it out for people to see. Click here to go Part 3, which is all about the Post-Production of this video.
This project was a lot of fun, and breaking it down was honestly just as fun. I'm looking forward to doing this more with future projects. Thank you for taking the time to check it out! If you liked it please take a second to share it with a friend. If you want to know more about the business of production you can check out my Patreon - $15 a month gives you access to all kinds of information on how I run my business.